Marketing Designer Specializing in Motion Graphics Based in Rochester, Minnesota.
I've been working in graphic design for over 11 years, blending a strong foundation in print with a passion for motion graphics and video. I have a bachelor's degree in Graphic Design and had the opportunity to travel to China during college, expanding my perspective and creative approach. With deep experience in print sizing, layout, and production, I'm also fluent in digital media and bring ideas to life through animation and video. Outside of design, I enjoy woodworking and restoring antiques, which keeps my hands and mind creatively engaged.
This 50-page catalog showcases a diverse range of products across multiple categories. I designed and laid out the entire piece using an organic, free-flow composition that allows each spread to feel unique while maintaining a cohesive visual rhythm. Lifestyle imagery brings the products to life and creates a sense of warmth and accessibility. The goal was to design an engaging, easy-to-browse catalog that highlights the variety and appeal of the gift collection, both in print and digital form.
Many of the lifestyle images featured throughout the catalog were created and composed by me. I handled the entire design process independently — from concept and layout through photo compositing and final production. This hands-on approach allowed for full creative control, ensuring a consistent visual tone and seamless storytelling across all pages.
To support the catalog launch, I created standalone social media visuals derived from the same product and lifestyle imagery. These versions were optimized for Instagram and other platforms, maintaining brand consistency while adjusting layouts and cropping for quick, high-impact engagement online.