Marketing Designer Specializing in Motion Graphics Based in Rochester, Minnesota.
I've been working in graphic design for over 11 years, blending a strong foundation in print with a passion for motion graphics and video. I have a bachelor's degree in Graphic Design and had the opportunity to travel to China during college, expanding my perspective and creative approach. With deep experience in print sizing, layout, and production, I'm also fluent in digital media and bring ideas to life through animation and video. Outside of design, I enjoy woodworking and restoring antiques, which keeps my hands and mind creatively engaged.
A conceptual campaign created for a sports and lifestyle brand, exploring how to expand its visual language to engage two distinct target audiences. The project includes website landing pages, email layouts, social media carousels, and YouTube thumbnails—all designed to launch a new product while reinforcing brand consistency across platforms.
The campaign was developed for two customer segments: existing male athletes in Chicago’s boxing scene, and a new female audience of aspiring fighters based in Los Angeles. Each direction highlights the same core product but adapts the tone and visuals to speak authentically to its audience.
For the men’s set, I used a darker, moodier atmosphere inspired by the grit and energy of Chicago gyms. For the women’s set, I designed a lighter, sun-filled California aesthetic that reflects optimism, empowerment, and motion. Both maintain a unified brand look through typography, logo use, and consistent color relationships.
The provided brand assets guided the foundation for this campaign, but I expanded the system by introducing new imagery and compositions that pushed the brand into fresh territory while remaining authentic. Using AI-assisted background generation, I refined lifestyle images to better match each target audience and product focus. I also replaced inaccurate products in the original assets to ensure the visuals accurately represented the featured item across all touchpoints.
The final campaign includes a full range of digital materials designed to extend the brand across multiple touchpoints. Two website landing pages introduce the new product with contrasting moods that reflect each target audience’s environment and energy. The email layouts build on that foundation, offering promotional and announcement versions tailored to each group’s tone and visual style. On social media, two sets of Instagram carousel posts continue the story through lifestyle-driven imagery that reinforces brand recognition and audience connection. Finally, a pair of YouTube thumbnails complete the suite—bold, attention-grabbing visuals optimized for digital engagement while maintaining consistency with the overall campaign look and feel.